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GALLERY
Monarch Dentistry_________________
PROJECT GOALS & OBJECTIVES:
:: Create a fresh brand strategy
:: Increase market share With New Patients
:: Establish ongoing marketing & management strategy
:: Design and build new dental facility
:: Build dental staff into a cohesive team
THE MCCULLOUGH GROUP SOLUTION:
Marketing & Creative Strategies
:: Performed audit of existing marketing strategy
:: Identified primary & secondary target markets
:: Defined practices unique positioning
:: Researched & prepared competitive analysis
:: Developed brand profile for practice office launch
Identity Design Strategy
:: Researched graphic, colour & typeface components
:: Re-designed logomark & colour scheme
:: Developed practice identity style-guide
:: Created practice mission statement
:: Researched & created corporate tagline
¨Where smiles take flight.¨
Collateral Design System
:: Integrated logomark into business applications
:: Developed practice stationery system
:: Designed business card, appointment card & presentation folder
:: Designed practice brochure
Advertising & Promotional Design Strategy
:: Created newsletter providing relocation updates
:: Created content & digital imagery for:
~ Action-Pak – direct mail (full colour)
~ Magnetic sign board – Shoppers Drug Mart ad (full colour)
~ Yellow Pages - ad (full colour)
:: Created content & colour scheme for pylon sign
:: Designed layout & final art for Exterior building signage
:: Created proposal to suppliers for co-op advertising
Special Projects Facilitation
:: Consulted on facility design & relocation project
:: Facilitated financial arrangements
:: Selected building Contractor and directed project
Project Management
:: Selection of all dental equipment
:: Implementation of management systems
:: Provided progress updates to clients & suppliers
:: Developed policy & procedure guideline
:: Facilitated process to create job descriptions
:: Prepared guideline for interview & hiring process
:: Facilitated employee performance evaluations
:: Created product control & tracking process
Professional Development Training
:: "Growing Together" team-building workshop
:: "Brand Power" training seminar
:: "Conflict Resolution" seminar
:: "Goal-Setting" workshop
:: "Building Customer Relationships" workshop
:: "The Soft Sell Factor" workshop
:: "Brainstorming 101" seminar & workshop
Ongoing Practice Management
:: Scheduled consultation with dentist and staff/team
:: Facilitation of practice growth brainstorming sessions
:: Practice/management team-building workshops
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